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CSC SC elections: marketing.

Marketing is a seemingly easy and straightforward discipline, but it has its pitfalls and is far from always able to meet expectations. When setting up marketing processes, it pays to follow a concept developed by an expert, which always includes some essential elements. The basic building block required to develop a marketing strategy is a complete brief based on knowledge of the subject, activity, environment, history, tradition, circumstances and context. The strategy itself must not lack the definition of objectives, target groups, the choice of instruments, the definition of control mechanisms, a methodology for evaluating the activities carried out and, of course, a timetable and budget. In principle, it is necessary to follow two basic lines, namely to communicate in an optimal way within the membership base and the immediate surroundings, and at the same time, using other instruments, to reach out to the media, potential supporters and partners, selected institutions and the general public, including young people. It is far from enough to use social networks, publish information on the web and issue press releases. On the other hand, the usual limit to effectiveness is the available financial resources and the time factor also plays a role. Our sport has an image of its own and it is our job to maintain, strengthen and develop it. Among other things, through marketing.